The First Dollar
On The First Dollar, we bring on amazing founders and explore their journey, starting with the very first sale their startup ever made. Together we break down the lessons learned going from zero to one so you can skip the pain and enjoy the gain. If you’re a founder or aspiring founder looking for some sales inspiration, you’ve come to the right place. Check out FounderSales.com for more practical advice.
Episodes

Thursday Sep 19, 2024
Thursday Sep 19, 2024
Lax Papineni is a five-time founder, the current CEO of Outplay, and co-founder of Sure Connect. His go to market knowledge could fill volumes.
In this conversation, Lax discusses balancing time between his two startup ventures, detailing the growth and traction Sure Connect is gaining as it aims to revolutionize phone number validation just like email validation tools in the past.
He shares insights into his entrepreneurial journey—from using LinkedIn for market validation to attracting early customers for Outplay and Sure Connect. Lax also recounts his upbringing in a farming family in India and his path to becoming a tech entrepreneur. This one's a must-listen!

Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Meet Shane Murphy, a YC founder and the CEO of Boostly. In this episode, he shares his journey of scaling sales at a previous company and bootstrapping Boostly for several years before joining YCombinator in 2022 and raising a seed round in 2024.
He emphasizes the importance of validating ideas through sales and discusses the evolution of Boostly from an online ordering system to an SMS marketing hub for restaurants.
Shane also recounts his early entrepreneurial experiences, including what got him started on the entrepreneurial journey.

Thursday Sep 12, 2024
Thursday Sep 12, 2024
Arjun Pillai, co-founder and CEO of Docket.ai, is nothing if not predictable.
First startup? Sold to FullContact, a top data company.
Second startup? Sold to ZoomInfo, the "it" company in contact data.
In this episode, Arjun explains Docket.ai's team is revolutionizing sales engineering and enablement using AI, and what it took to get their first customers.
Arjun also delves into his early days in India, sharing the challenges of starting a business with no initial network and gives valuable advice for new entrepreneurs on validation, building trust, and maintaining balance. Tune in for insightful startup strategies and learn how to leverage networks effectively.

Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
In this episode of The First Dollar, we chat with Jeremy Boudin, VP of Growth at Textla, an SMS marketing startup.
We delve into the origins of Textla, including how the team utilized guerrilla marketing and partner referrals to secure the company’s first customer.
But Jeremy's not a one-startup pony. He's a unicorn, and he walks through his experiences with two other startups, highlighting the importance of early differentiators and customer feedback.
He offers valuable advice for founders on finding fast paths to qualified leads and leveraging initial customers for long-term growth. Plus, a peek into the essential tools and books that shaped his journey.

Friday Sep 06, 2024
Friday Sep 06, 2024
In this episode of The First Dollar, we sit down with Ajinkya Nene, the founder of Trellus, to discuss the first sales his startups ever made. Ajinkya shares the unique insights that led to creating Trellus, a tool designed to integrate seamlessly within popular sales platforms like Sales Loft, Outreach, HubSpot, and Apollo.
We delve into the importance of fitting into existing workflows, the power of AI in sales automation, and their approach to achieving product-market fit by giving away free tools to engage potential customers.
Ajinkya also offers valuable lessons on talking to as many potential users as possible, leveraging social platforms like Reddit for early traction, and staying focused on long-term growth while offering highly personalized customer attention.
Whether you're a budding founder or a sales enthusiast, this episode is packed with practical advice and real-world experience that can help you navigate the early stages of startup life.